If there is someone you trust who can run the GoFundMe on your behalf, you may want to consider asking them to do so.
This makes the case more sympathetic and also cuts through some of the awkwardness of asking for help for yourself. Many of the most successful and viral GoFundMe causes have been run by someone other than the beneficiary. Have someone you trust run the GoFundMe (if possible). Expenses like groceries and medications can also pose challenges. People may be less likely to contribute to her if they think that this will become a recurring need.įor similar reasons, avoid asking for consumables whenever possible. Although her story about the car repair is certainly valid, it also points out that Jessica is one unexpected event away from not being able to pay her rent. In this case, Jessica will need to pay the rent again next month. Something that is ongoing, long-term or consistent will invalidate that feeling very quickly. Avoid ongoing or long-term needs whenever possible.ĭonors want to believe that their contribution is going to make a lasting difference. The car has the biggest impact on Jessica’s life, so that’s what she should fundraise for. The rent will be the first of many expenses that she cannot pay… and meanwhile, her children won’t be able to get to doctor’s appointments or anywhere else.
Without the car, Jessica cannot get to work or school. Although her housing is certainly a critical need, the car actually makes the biggest difference in her family’s life. In this case, Jessica is choosing between fundraising for the rent or for her car. Connecting the need with the unusual circumstances will help make the story more compelling to donors.Īdvertisements Fundraise for the thing that will make the biggest difference. This doesn’t happen in a normal month and is a very unusual expense.Įven if Jessica choose to fundraise for her rent, she should emphasize that she needs help with the rent because of the issue with her car. In Jessica’s case, her car had a serious and unexpected problem. People are generally more compassionate when you’re suffering due to circumstances beyond your control.Īs a result, it’s important to focus on the extenuating or unusual circumstances surrounding your needs.
When you create a GoFundMe, you need to realize that you are asking other people to part with their own hard-earned and much-needed money. Life is hard and many people are barely getting by financially. Why? Focus on the extenuating circumstances. However, in this case, she should ask for help with the car. She doesn’t want to ask for more than she needs, and she thinks it would be easier to get $750 for the rent instead of $2,500 for the car. Jessica wants to ask for help with the rent, since it’s the most urgent need.
Not all of them will produce the same results. Jessica can approach her situation from several different angles. Unfortunately, her only vehicle needs an expensive repair and because of that, she missed work and can’t make the rent this month. She hopes this will improve their financial situation someday but in the meantime they struggle to make ends meet. She’s working part-time while she’s going to college. Jessica is a 34 year old single mom to two kids. Approach your GoFundMe from the strongest angle. You aren’t actually selling a product, but you are selling your story in the hope that the reader will contribute to your cause.Īs a result, the tips and techniques that define a good GoFundMe campaign are very similar to those that define good salesmanship. A successful GoFundMe is all about selling your story.Īt it’s core, a successful GoFundMe campaign is based on salesmanship and marketing. That’s a lot of people with a lot of legitimate needs.įortunately, we’ve found a lot of helpful tips and tricks that can help you make your GoFundMe a success. The platform has been used to fund-raise over $9 billion so far. The hardest part about using GoFundMe is that millions of other people also need help.
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